ADIDAS NMD CUBES

ADIDAS NMD CUBES

ADIDAS NMD CUBES

ADIDAS NMD CUBES

ADIDAS NMD CUBES

 

Valentino @ YOUR MAJESTY

For the international launch of the Adidas NMD shoe Act Normal and Your Majesty built nine interactive LED cube installations that provided a fresh perspective on the cities we live in. All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.

By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured content from local influencers, Instagram users who added #NMD to their photos and branded content.

Valentino @ YOUR MAJESTY

For the international launch of the Adidas NMD shoe Act Normal and Your Majesty built nine interactive LED cube installations that provided a fresh perspective on the cities we live in. All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.

By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured content from local influencers, Instagram users who added #NMD to their photos and branded content.

Valentino @ YOUR MAJESTY

For the international launch of the Adidas NMD shoe Act Normal and Your Majesty built nine interactive LED cube installations that provided a fresh perspective on the cities we live in. All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.

By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured content from local influencers, Instagram users who added #NMD to their photos and branded content.

Valentino @ YOUR MAJESTY

For the international launch of the Adidas NMD shoe Act Normal and Your Majesty built nine interactive LED cube installations that provided a fresh perspective on the cities we live in. All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.

By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured content from local influencers, Instagram users who added #NMD to their photos and branded content.

Valentino @ YOUR MAJESTY

For the international launch of the Adidas NMD shoe Act Normal and Your Majesty built nine interactive LED cube installations that provided a fresh perspective on the cities we live in. All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.

By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured content from local influencers, Instagram users who added #NMD to their photos and branded content.

nmd5
NMD_04
nmd7
NMD_05

Selected Works

Amnesty – My Last DayGlobal campaign

WWF - SEASTARSIntegrated campaign

Crocs - Find Your FunOnline campaign

adidas NMD CubesOutdoor digital campaign

Tele2 – Vive la internetBrand activation