AMNESTY - MY LAST DAY

AMNESTY - MY LAST DAY

AMNESTY - MY LAST DAY

AMNESTY - MY LAST DAY

AMNESTY - MY LAST DAY

Rob @ OGILVY

Every year Amnesty International releases a Death Penalty Report.
A report that reveals the statistics around this cruel punishment.
With this film, we tried bringing these killing stats to life.

To do so, we used the best spokesperson imaginable. Anthony Graves. 
A man who innocently spent 18,5 years on Death Row. His personal narration gives true insight into the Death Penalty.

Rob @ OGILVY

Every year Amnesty International releases a Death Penalty Report.
A report that reveals the statistics around this cruel punishment.
With this film, we tried bringing these killing stats to life.

To do so, we used the best spokesperson imaginable. Anthony Graves. 
A man who innocently spent 18,5 years on Death Row. His personal narration gives true insight into the Death Penalty.

Rob @ OGILVY

Every year Amnesty International releases a Death Penalty Report.
A report that reveals the statistics around this cruel punishment.
With this film, we tried bringing these killing stats to life.

To do so, we used the best spokesperson imaginable. Anthony Graves. 
A man who innocently spent 18,5 years on Death Row. His personal narration gives true insight into the Death Penalty.

Rob @ OGILVY

Every year Amnesty International releases a Death Penalty Report.
A report that reveals the statistics around this cruel punishment.
With this film, we tried bringing these killing stats to life.

To do so, we used the best spokesperson imaginable. Anthony Graves. 
A man who innocently spent 18,5 years on Death Row. His personal narration gives true insight into the Death Penalty.

Rob @ OGILVY

Every year Amnesty International releases a Death Penalty Report.
A report that reveals the statistics around this cruel punishment.
With this film, we tried bringing these killing stats to life.

To do so, we used the best spokesperson imaginable. Anthony Graves. 
A man who innocently spent 18,5 years on Death Row. His personal narration gives true insight into the Death Penalty.

Selected Works

Amnesty – My Last DayGlobal campaign

WWF - SEASTARSIntegrated campaign

Crocs - Find Your FunOnline campaign

adidas NMD CubesOutdoor digital campaign

Tele2 – Vive la internetBrand activation